Tanya L. Chartrand

Professor of Marketing and Faculty Fellow of the Center for Child and Family Policy

Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing consumer judgment, emotion, and behavior.

She has published in numerous consumer behavior and psychology outlets, including the Journal of Consumer Research, the Journal of Consumer Psychology, American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and Advances in Experimental Social Psychology.

Chartrand received her Ph.D. from New York University in social psychology and was on the psychology faculty at Ohio State University before joining Duke University. She teaches market intelligence and consumer behavior to the MBAs; research methods, social cognition, and automaticity to the Ph.D. students; and psychology of consumers to the undergraduates at Duke.

Research Interests:

  • Children and Marketing


  • Ph.D. New York University - 1999
  • M.A. New York University - 1996
  • B.S. Santa Clara University - 1994

Recent Publications (More Publications)

  • Bargh, JA; Chartrand, TL (1999) The unbearable automaticity of being American Psychologist, 54, 462-479, [doi], [abs]
  • Chartrand, TL; Bargh, JA (1999) The chameleon effect: the perception-behavior link and social interaction. Journal of Personality and Social Psychology, 76, 893-910, [doi], [abs]
  • Chartrand, TL; Bargh, JA (1996) Automatic Activation of Impression Formation and Memorization Goals: Nonconscious Goal Priming Reproduces Effects of Explicit Task Instructions Journal of Personality and Social Psychology, 71, 464-478, [doi], [abs]
  • Lakin, JL; Chartrand, TL (2003) Using nonconscious behavioral mimicry to create affiliation and rapport. Psychological Science, 14, 334-339, [doi], [abs]
  • Chartrand, TL (2005) The role of conscious awareness in consumer behavior Journal of Consumer Psychology, 15, 203-210, [doi], [abs]